The UK's leading event for employability & enterprise skills
The Universities Business Challenge is the UK's longest established and most recognised simulation-based competitive challenge for undergraduates designed to develop employability and enterprise skills. Supported by the UK's leading universities and graduate employers, more than 26,500 students have benefitted from participating in the UBC Worldwide over the past 19 years.
The fact that the UBC is growing year-on-year is testament to the value that participating university educators, students and employer partners put on the competition. The UBC content is based around realistic business simulations developed by Learning Dynamics. The simulations are designed to engage and develop students' employability and enterprise skills so that they are given a head start in their careers.
The UBC offers undergraduates within universities a unique opportunity to improve their knowledge of the business world, put theory into practice and develop their team-working, leadership and employability skills by participating in a team-based competitive challenge. The Challenge gives undergraduate students the opportunity to work as a board of directors in realistic, simulated companies, making all the critical business decisions that affect the company's performance. The UBC simulations are varied and challenging - and range from manufacturing to service businesses and social enterprises to ensure a rounded learning experience.
Research conducted in conjunction with Canterbury Christ Church University Centre for Entrepreneurship and Innovation shows that the UBC complements classroom learning and provides a learning-by-doing experience which embeds taught theory. The Challenge is a true learning experience for all those who enter, no matter what their study discipline. It will help students to improve their understanding of how businesses work, develop their decision-making skills, their team-working abilities and increase their knowledge in key business areas such as marketing, finance, strategy, production, pricing and HR.
The Challenge is not just for Business Studies students. The UBC increasingly attracts participants across faculties and disciplines from leading universities as its value in employability and enterprise skills development is recognised. In addition to Business and Management Studies, students from other faculties such as: Physics, Information Technology, Engineering, Economics, Accounting, Law and a wide range of Arts and Science faculties have gained a new understanding of the business world and at the same time have developed their employability and enterprise skills.
Besides the invaluable experience and prestige of progressing through the competition, Certificates of Participation are awarded to students as they progress through all three rounds of the Chellenge. Plus there are cash prizes for the first three teams: 1st £1000, 2nd £500 and 3rd £250.
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