Supported by leading universities and corporate partners to help develop the business leaders of tomorrow
The Universities Business Challenge started in the United Kingdom 20 years ago and is now the longest established and most recognised simulation-based competitive challenge for undergraduates designed to develop employability and enterprise skills. Supported by leading universities and corporate partners, nearly 30,000 students have benefitted from participating in the UBC Worldwide.
An annual series of national and regional simulation-based competitions provides the format and forum for university teams to develop and showcase their talent. In 2020 the top UBC National Champion teams will go through to the planned UBC World Cup.
The fact that the UBC is growing year-on-year is testament to the value that participating university educators, students and employer partners put on the competition. The UBC content is based around realistic business simulations developed by Learning Dynamics. The simulations are designed to engage and develop students' employability and enterprise skills so that they are given a head start in their careers.
Challenge yourself and prepare for success. The UBC offers undergraduates within universities a unique opportunity to improve knowledge of the business world, put theory into practice and develop team-working, leadership employability and entrepreneurial skills by participating in a team-based competitive challenge.
Preparing you to think and behave entrepreneurially, the UBC format and content provides the opportunity to work as a board of directors in realistic, simulated companies, making all the critical business decisions that affect the company's performance. The UBC on-line simulations are varied and challenging - and range from manufacturing to service businesses and social enterprises to ensure a rounded learning experience.
Develop career skills: corporate or start-up. The UBC firmat is all about experiential learning about business. Research conducted in conjunction with Canterbury Christ Church University Centre for Entrepreneurship and Innovation shows that the simulations used by UBC complement classroom learning and provide a learning-by-doing experience which embeds taught theory. The Challenge is a true learning experience for all those who enter, no matter what their study discipline. It will help students to improve their understanding of how businesses work, develop their decision-making skills, their team-working abilities and increase their knowledge in key business areas such as marketing, finance, strategy, production, pricing and HR.
Our event content brings the real world to learning. With input from our university supporters and corporate partners, the UBC format and content is not just for business studies students. The UBC increasingly attracts participants across faculties and disciplines from leading universities as its value in employability, enterprise and entrepreneurship skills development is recognised. In addition to Business and Management Studies, students from other faculties such as: Physics, Information Technology, Engineering, Economics, Accounting, Law and a wide range of Arts and Science faculties have gained a new understanding of the business world and at the same time have developed their employability and enterprise skills.
Added to the invaluable experience and prestige of progressing through the competition, Certificates of Participation are awarded to students as they progress through the rounds of the Challenge.
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Find out about the UBC in your region or country.