The Employability & Enterprise Skills Experience
  • UBC UK 2020-2021: Congratulations to University of Liverpool for winning a fabulous Grand Final

  • Entries open in April for UBC UK 2021-22 at Early Bird discount rate

  • The UBC has helped over 37,000 students with employability and enterprise skills

  • 83% of students agree employability skills improved after participating in the UBC

  • "Because of doing the UBC I was selected for a placement out of 150 candidates"

  • UBC Global Masters 2020-2021:Congratulations to University of Glasgow for winning a competitive Grand Final

  • “Thank you - the UBC was one of my top experiences at university”

Student employability skills development & experiential learning

Carefully designed online simulations with learning outcomes mapped against employment skills - such as those used in the UBC - are an effective way of developing employability and enterprise skills.


The UBC is designed around Learning Dynamics online business simulations as a competitive experiential learning challenge to develop employability skills required for the new virtual workplace:

  • Analytical skills
  • Commercial awareness
  • Influencing skills
  • Leadership
  • Planning and organising
  • Time-management
  • Team-working
  • A results-driven approach
  • Financial awareness
  • Innovation in problem-solving
  • Managing the customer relationship


With the required emphasis on virtual / remote working, the UBC develops the following key outcomes employers are looking for in graduates:

  • remote collaboration between team members
  • ability to make decisions virtually by consensus
  • ability to present ideas in a persuasive way online
  • ability to use a range of online tools
  • provides an employability learning experience that cannot be achieved in class


Quick Overview


  • Learning Dynamics simulations designed into the UBC helps to develop the workplace skills employers are looking for via experiential learning
  • Students build their profile and add something significant to their CV
  • Each team member is presented with a certificate of participation which can be added to your co-curricular record as evidence of employability skills development
  • Opportunity to meet leading graduate employers
  • Top three teams win cash prizes


  • Open to all UK undergraduates from any faculty – preferably penultimate year students, but they can be from any year
  • Students participate in teams of up to 5 members


  • Students compete and run a series of realistic, simulated businesses:
  • Round 1 – run on-line over the internet for 6 weeks
  • Round 2 – one-day Semi-Finals - live or virtual (see section below on Format Options)
  • Round 3 – One-day Grand Final - live or virtual (see section below on Format Options)


  • The 3 round format starts the last week in November and ends the last week in March the following year

Time commitment:

  • In Round 1, two hours a week for the first two weeks while you are familiarising yourself with the simulation.  One hour per week thereafter. Round 1 runs for 6 weeks

Learning Outcomes:

  • The learning outcomes which result from participation are mapped against the skills employers are looking for in their graduate intake
  • 83% of participants agree they their employability skills improved through participating in the UBC

Team registration process:

  • Team registration is open from April to November (until advertised closing date) via this website
  • Register the number of teams you want to enter
  • Then nominate team leaders as early in the new academic year as possible
  • Team member names only required upon commencement of the UBC
  • Guidance is provided to educators by the UBC team

Team participation process in Round 1:

  • Registered teams are sent logins to the simulation website
  • All resources are available on the website
  • UBC provides a team helpdesk
  • All team decisions are uploaded on-line
  • Results are displayed online each week


Round 2 Semi-Finals and Round 3 Grand Final:

Format Options:

Regarding virtual /online delivery of UBC simulation content, our research from the 2019-20 virtual events shows that students are aware of (and value) that they are developing important employability skills, i.e. remote collaboration between team members across regions and time zones, the ability to work in a team virtually, the ability to make  decisions together and the ability to present ideas in a persuasive way online. We also encourage students to talk about these skills when they are in an assessment centre or placement interview.

Round 1 has always been online and following on from the success of 2019-20, we are planning two delivery options for Round 2 Semi-Finals and Round 3 Grand Final which can be implemented depending upon circumstances at the time regarding Coronavirus (COVID-19).

Option - Live: One-day live events in late February / early March, running a simulated company under time pressures, with exercises and live presentations with guest speakers and the ability to meet other teams face-to-face.  

Option - Virtual: One-day virtual events running a simulated company under time pressures, with online presentations using: Powerpoint, video live and video pre-recorded, using a combination of Zoom and Slack or Teams and Slack and using tools such as Google Forms, Kahoot quizzes and Lucidchart.

View participating universities